Ground wheat is the entire wheat kernel, ground or chopped.

Ground wheat is a good quality source of carbohydrates. Because it includes the entire wheat kernel, it contributes additional protein, wheat oil, bran, and vitamins and minerals to the diet.

Chicken meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or without accompanying bone, derived from the parts of whole carcasses of chicken -- exclusive of feathers, heads, feet, or entrails.

Natura uses high-quality chicken meal in many of our foods as an excellent source of protein.

Ground barley is the entire barley kernel, ground or chopped.

Ground barley is a good quality source of carbohydrates. Because Natura uses the entire barley kernel, it contributes additional protein, barley oil, bran, and vitamins and minerals to the diet.

Oatmeal is the dry ground product of cleaned oats with the hulls removed.

Oatmeal is a good source of carbohydrate energy. Natura uses Oatmeal with its natural nutrients intact and without preprocessing. A natural, healthy grain that's rich in B vitamins, oatmeal is the featured grain in HealthWise products and is used in Innova and California Natural HealthBars because its sticky texture helps hold the biscuit shape together without using artificial binders.

(naturally preserved with mixed Tocopherols) Chicken fat is obtained from the tissues of chickens in the commercial process of rendering or extracting.

Chicken fat is the highest of all animal sources in linoleic acid (over 23%), an important element for skin and coat health. Because Natura uses such high-quality chicken, this is a high-quality source of fat (Preserved with Mixed Tocopherols, a Natural Source of Vitamin E).

Flaxseed is the whole seed of the flax plant.

Flaxseed is a good source of both soluble and insoluble fiber. Together these fibers aid in digestion and help to maintain good stool consistency. Flaxseed is also an excellent source of omega-6 and omega-3 fatty acids (such as alpha-linolenic acid). These fatty acids help produce the soft, luxuriant coat on your pet for which Natura is known.

A member of the rose family, the apple has a compartmented core and is thus classified as a pome fruit.

Apples are an excellent source of dietary fiber. About 81% of the fiber is soluble; most of it is of a type called pectin. Apples provide both soluble and insoluble fiber, some vitamin C and beta carotene, and potassium and boron. Natura uses this nutritious fruit in its whole form to obtain all of its wholesome nutrients.

Carrots are the roots of the carrot plant, and a member of the parsley family.

Innova dog and cat foods contain whole fresh carrots.

Potatoes are whole tubers of the plant.

Natura uses only whole, fresh potatoes. They are not pre-processed, so they retain all of their important nutrients. Potatoes provide B vitamins, carbohydrates, zinc, vitamin C, copper, iron, magnesium, niacin and potassium. Natura uses only fresh, whole fruits and vegetables, just like you would buy at the grocery store.

Cinnamon is a small evergreen tree 10-15 m tall, belonging to the family Lauraceae, native to Sri Lanka and Southern India. The bark is widely used as a spice.

Its flavor is due to an aromatic essential oil which it contains to the extent of from 0.5 to 1%. Cinnamon bark is widely used as a spice. It is principally employed in cookery as a condiment and flavoring material.